13/10/09

The Contenders

Free from Vinegar, Nail Varnish and concrete.
May we present the contenders of 2009, fresh from the wild’s of Victoria Park.

The tension’s building in the cobbled Newburgh street arena.

The Rosettes have arrived.

Battle commences at 1pm tomorrow. Ring side seats still available.

08/10/09

The Problem with Kent

Wondering about this campaign, and the research behind it…

Who are these Londoners struggling so badly with the whereabouts of Kent?
How far away did they think it was? 100 miles? 500? Further?
Is this whole location of Kent misperception thing the belated opportunity for ridiculed Americans to get their revenge? (“Over half of Londoners think Kent is in Wales…”)

Or did focus group respondents, groping for the easiest excuse, offer up ignorance of the precise distance of Kent from their home as the reason they don’t go there - and the client behind the mirror, eager to have a straightforward problem to solve, take it at face value?

Well at least it will all be cleared up now…

07/10/09

The problem with Kent

Musing over this campaign, and the thinking behind it…

Who are these Londoners struggling so badly with the whereabouts of Kent?
How far away did they think it was? 100 miles? 500? Further?
Is this whole location of Kent misperception thing the belated opportunity for ridiculed Americans to get their revenge? (”Over half of Londoners think Kent is in Wales“, etc)

Or did focus group respondents, groping for the easiest excuse, offer up ignorance of the precise distance of Kent from their home as the reason they don’t go there - and the client behind the mirror, eager to have a straightforward problem to solve, take it at face value?

Well at least it will all be cleared up now…

30/06/09

Death cuts through

Summer advertising is all around us; upbeat, colourful and oh so happy. As it is every year. And given the yearning for some escapist relief after months of malaise, this season’s batch is shaping us as sunnier than ever.

Which is probably why this poster keeps making me smile…

Since their debut album came out in February (title, ‘To Lose My Life‘, naturally) White Lies have been painted as morbid miserablists. So how to present their summer tour? By seeing that accusation straight in the eye, and raising it. Good for them.

In another summer of froth, ‘The Summer of Death‘ will stand out a mile…

Death cuts through

Summer advertising is all around us; upbeat, colourful and oh so happy. As it is every year. And given the yearning for some escapist relief after months of malaise, this season’s batch is shaping up sunnier than ever.

Which is probably why this poster keeps making me smile…

Since their debut album came out in February (title, “To Lose My Life“, naturally) White Lies have been painted as morbid miserablists. So how to present their summer tour? By seeing that accusation straight in the eye, and raising it. Good for them.

Amidst another summer of froth, “The Summer of Death” will stand out a mile…